Since Able and I opened our Savory Spice shop in OKC, many many people have asked me this exact question:
"Can you make any money doing that? I mean, how many spices can people actually buy?"
That question makes perfect sense to people of my generation and even more sense to people in my parent's age group. If everyone cooked like I cook, we couldn't even pay the electric bill at the shop with the money we made. But people my children's age and younger cook and eat in an entirely different way.
1.They cook outside a lot, using the grill or smoker, and they have friends over for meals often.
2. They eat less meat, usually, and use less salt. All types of foods that use vegetables and legumes of various types require more herbs and spices, especially if they are trying to cut down on salt. Most cultures of the world use far more spices than European cultures do and many American families had their roots in Europe until the past seventy years of so. Now the American culture is far more diverse and people take their tastes for spices with them whenever they move.
3. Eating habits are far more international than they used to be. People like to experiment with flavors from all over the world, and they like to experiment with mixing flavors that have not traditionally been used together. (This is a result of all the different cooking shows on TV. When you have to come up with new ideas each week you begin trying new things.)
4. People in their 20s, 30s and 40s like their food spicy, and they have the finances to be able to afford buying more, more often.
When you take all those things into consideration, you can see why we sell lots of spices out of that little shop on 43rd and Western. It's a different time and people have different tastes. Most of the talks I give to groups around OKC are about which herbs and spices go with which others. How to use them and when to use them are the main topics, along with which ones have added health benefits. There are some spices that are good for many health applications and I'm going to gift you with the recipe for a warm drink that includes some of the best of them.
You can use regular milk to make this but I prefer to use either Almond Milk or Coconut/Almond Milk (oh my!).
2/3 cup milk (whichever kind you prefer)
1/3 cup warm water
1/4 tsp. ginger powder
A pinch of black pepper (to help with the absorption of turmeric)
1/2 tsp. turmeric
1/4 tsp. cinnamon
1/8 tsp. allspice
1/8 tsp nutmeg
1 tsp. honey or real maple syrup
Stir all spices into warm water, add milk and heat until hot but not boiling. Drink it up.
Your body will thank you.
(What I do is mix the quantities below and keep in a sealed jar in the fridge. When I want to make a cup of Golden Milk, I shake the bottle and add 1 1/4 tsp. of mix to 1/3 cup warm water, stir to blend, add 2/3 c. of milk and microwave for a minute.
*The bigger recipe, to keep in the fridge.
2 teaspoons turmeric
1 teaspoon cinnamon (Ceylon)
1/2 teaspoon allspice
1/4 teaspoon black pepper
1 teaspoon powdered ginger
1/2 teaspoon nutmeg